Applied behavioral economists are working for you and your clients
Balancing Goals, Preferences and Constraints
Stated vs. Revealed Preferences
The Math Behind TrueProfile
What is Decision Consistency?
What is Risk Tolerance?
What is Loss Aversion?
Co-FounderCapital Preferences LTD.
"Applying the science of revealed preferences to understand clients is like the arrival of the X-ray machine in medicine. It lets us see--with great precision--that which we could not hope to understand thru dialogue or questioning alone."
Explore the breakthrough academic work that gave rise to TrueProfile
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Leveraging our team’s breakthroughs in game theory and econometrics, TrueProfile is the only profiling method to achieve publication in the top scientific journals of the world and to be tested across the most robust research panels in academia.
The Team Behind the Science
Shachar is Co-founder at Capital Preferences LTD, parent company to the TrueProfile™ subsidiary. Shachar is also a Benjamin N. Ward Professor of Economics and the recent Chair of the Economics Department at the University of California, Berkeley—recognized as one of the world’s most impactful and influential economics institutions. Shachar is widely regarded as the top decision theorist and game theorist in the world.
Head of Research
Dan is a microeconomist whose research blends economic theory and econometrics to study how public and private policies influence decision-making. His recent work levers “big data” and novel blends of surveys and experiments to gain insight into the quality of spending and saving choices, especially in the years leading up to and after retirement. Dan’s prior work on insurance choices in retirement received the 2009 iHEA Arrow award for the best paper in health economics.